76th Tobacco Science Research Conference
September 24-27, 2023 Norfolk, Virginia USA
Brent Taylor serves as Managing Director, Consumer Marketplace Insights & Innovation at Altria Client Services. In this role, Brent leads a team of consumer researchers who are committed to building consumer empathy, informing marketing strategies, and creating a pipeline of innovative tobacco products to support Altria’s Vision of responsibly leading the transition of adult smokers to a smoke-free future. Since joining Altria in 2004, Brent has held multiple positions dedicated to understanding adults who smoke and generating consumer insights to support a variety of harm reduction initiatives. These roles include research to inform youth tobacco prevention efforts and cessation support resources, embedding the consumer point-of-view into the development of marketing programs for non-combustible tobacco products, and providing consumer perspectives to support regulatory applications and engagements. Brent received his bachelor's degree in business administration from Texas A&M University.